Terms of Use

This page covers this website: reading it, using its forms, and what you may do with the guides and other material published on it.

You may read this site, and use it to learn about and get in touch with us, for your own or your organisation’s internal business purposes. You must be at least 16 years old, and if you are acting for an organisation you confirm you are authorised to do so.

• Copy, republish or resell substantial parts of this site as your own content, or present our research and writing as yours
• Use automated tools to scrape or bulk-download the site in a way that ignores our robots.txt or places an unreasonable load on it
• Attempt to gain unauthorised access to any part of the site, its infrastructure, or any account
• Interfere with the site, probe it for vulnerabilities without our written permission, or circumvent the bot protection on our forms
• Use the site or our forms to send unlawful, misleading, or abusive content, or to impersonate anyone
• Use our content to train a machine-learning model except as permitted by our robots.txt
• Remove or obscure any copyright, trademark or attribution notice

Our robots.txt sets out which automated agents we allow. It is the authoritative statement of what crawling and machine reading we permit, and it deliberately allows some AI agents while disallowing others.

The site and everything we have published on it — text, guides, layouts, graphics, the Neothread name and wordmark, and the underlying code — belong to us or to our licensors, and are protected by copyright and trademark law. We are not granting you any right in our name, logo or brand beyond referring to us fairly and accurately.

We publish our guides and resources to be read and used, and we would rather they were cited than hidden. You may quote from them and share them, including in internal decks and in public writing, provided you:

• Attribute the material to Neothread Research and link to the page you took it from
• Do not change its meaning, or present an edit as if it were our wording
• Do not reproduce a whole guide in place of linking to it, or put it behind your own paywall or lead-capture form

If you want to do something beyond that — syndicate a piece, translate it, or build on it commercially — ask us at hello@neothread.ai. The answer is usually yes.

Other companies’ names, logos and product names on this site belong to their respective owners and are used for identification and comparison only. Naming a CRM we integrate with, or a category of tool we are compared against, does not imply that company endorses, sponsors, or is affiliated with us.

Our guides, comparisons, benchmarks and illustrative figures are general information about a way of working. They are not legal, financial, tax or professional advice, and they are not a promise of any particular result. Revenue outcomes depend on your market, your pipeline and your execution. Please take your own advice before making a decision that matters.

When you submit a form or send us a message, you confirm the information is accurate and that you are entitled to give it to us. Please do not send confidential information, personal information about other people, or anything covered by an obligation of secrecy through our web forms.

Feedback. If you send us an unsolicited idea or suggestion about our services, you agree we may use it without obligation or payment to you. This does not affect any confidentiality agreement we have signed with you, and it does not apply to your own business information — only to feedback about ours.

This site links to and embeds services we do not control — a scheduling calendar, our own application at app.neothread.ai, and social profiles among them. Those services have their own terms and privacy practices, and we are not responsible for their content or behaviour. Following a link is your decision.

Creating an account at app.neothread.ai takes you outside this website. Access to and use of the platform is governed by the terms presented during sign-up and by any written agreement between your organisation and us, not by this page.

We may change, move or withdraw any part of this site, including any guide, at any time and without notice. We do not promise the site will always be available or uninterrupted. We may also update these terms; the date at the top shows when we last did, and continuing to use the site after a change means you accept the revised version.

This website and its content are provided “as is” and “as available”. To the fullest extent the law allows, we exclude all warranties, conditions and representations that are not expressly set out here — including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement, and any warranty that the site will be error-free, secure, or free of harmful components. Nothing in these terms excludes a warranty or right that cannot lawfully be excluded.

To the fullest extent the law allows, we are not liable for any indirect, incidental, special, consequential or punitive loss, or for lost profits, lost revenue, lost data, or lost business opportunity, arising out of your use of this website — whether the claim is framed in contract, tort, negligence or otherwise, and even if we were told the loss was possible.

Our total liability arising out of or relating to this website and these terms is limited to one hundred Canadian dollars (CAD $100). This limit does not apply to liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or to any other liability that cannot lawfully be limited. It does not apply to a paid customer relationship, which is governed by its own agreement.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so parts of the two sections above may not apply to you. Where that is the case, our liability is limited to the smallest amount the law permits.

These terms are governed by the laws of the Province of Ontario, Canada, and by the federal laws of Canada that apply there, without regard to conflict-of-laws rules. The courts located in Ontario have non-exclusive jurisdiction over any dispute arising out of them — non-exclusive so that neither of us is prevented from bringing a claim where it genuinely belongs, and so that nothing here strips you of a mandatory consumer protection in your own country of residence.

If any provision of these terms is found unenforceable, the rest continues to apply. If we do not enforce a term straight away, we have not waived it.